U.S. airline JetBlue is coming to Canada for the primary time, with flights into Vancouver scheduled for the summer time of subsequent 12 months.
“We’re delighted that JetBlue has chosen Vancouver as its first Canadian vacation spot with service from YVR to New York Metropolis and Boston,” Tamara Vrooman, president and CEO of the Vancouver Airport Authority, stated in a press release.
Vrooman stated JetBlue’s choice to return to Vancouver was a vote of confidence within the area that may entice enterprise and leisure travellers “when the time is true to fly once more.”
JetBlue’s transfer into Canada was a part of an introduced growth that additionally included six different locations within the U.S. and Honduras.
“Nearly since day one, each our prospects and crew members have been asking us so as to add flights to the center of the nation and into Canada,” stated Scott Laurence, JetBlue’s head of income and planning.
“We will not wait to shake up the established order in these markets presently dominated by high-fare carriers.”
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Prof. David Gillen of the Sauder College of Enterprise on the College of British Columbia, stated JetBlue ought to be capable to pull that off.
“It might actually be a low-fare service so far as Canadians are involved,” stated Gillen, who can be the director of the Centre for Transportation Research at UBC. “I feel that they will provide an actual aggressive various.”
Gillen stated JetBlue’s finest Canadian analogue is WestJet — what he calls a “high-value service” — not as low-cost as true no-frills carriers, however typically cheaper than Air Canada or airways prefer it due to a less complicated organizational construction, a less complicated fare construction and a extra homogenous fleet.
He stated JetBlue has weathered the pandemic effectively, however the transfer into Canada caught him off guard.
Increasing into this nation might be troublesome as a result of prices similar to gasoline taxes and airport prices are costlier, and since there’s quite a lot of work concerned in crossing a world border, he stated.
Alternatively, Gillen stated transferring into Vancouver made extra sense than Toronto, as a result of Air Canada and United Airways have a lock on visitors transferring between Toronto and the U.S. northeast.
The flight into New York Metropolis, specifically, ought to permit JetBlue passengers out of Vancouver to faucet right into a broader community of connecting flights, he stated.