A Barrie, Ont., mom whose son died from consuming tainted medicine says she was disgusted to find town’s enterprise leaders are paying $28,000 to a lobbying agency to have a proposed supervised consumption web site moved away from the downtown space.
That anger deepened after watching video of the Downtown Barrie Enterprise Enchancment Space’s chair — a former mayor of town — calling drug customers not “productive, contributing” residents.
Christine Nayler mentioned her son, Ryan, was actively searching for therapy when he died on Nov. 29, 2020, simply days earlier than his thirty fifth birthday.
Ryan was open in regards to the reality he was utilizing crack cocaine to take care of his bipolar dysfunction, she mentioned, and would have used a supervised consumption web site to examine the security of his provide had there been one in Barrie. It might have saved his life, Nayler mentioned.
As an alternative, a police officer knocked on her door at 4 a.m. to interrupt the information she’d been fearing for years — Ryan had died at his house after utilizing medicine that had been probably laced with fentanyl, a robust opioid. (The household remains to be ready for a coroner’s report to substantiate precisely what occurred.)
“It is probably the most devastating feeling,” she mentioned.
“It is so laborious to speak about this and relive it time and again, however I am doing it in hopes that we are able to get helps and in order that no different mom, no different household, has to have somebody knock on their door.”

The Simcoe-Muskoka District Well being Unit’s (SMDHU) most up-to-date knowledge suggests there may be a necessity for a supervised consumption web site within the metropolis, positioned about 100 kilometres north of Toronto. There have been 47 suspected overdose deaths within the first 9 months of 2020 alone, whereas town’s central north space, which incorporates downtown, has seen overdose charges eight instances greater than the remainder of Ontario.
Nayler says she’s on a mission to see a web site open in Barrie.
However whereas she has her church outreach neighborhood, the BIA has 1000’s of {dollars} to spend on a contract for what it calls “communications help” with Sussex Technique Group, one of many nation’s largest lobbying companies.
Particular person enterprise homeowners or enterprise teams opposing social providers of their neighborhood is nothing new in Canada, however the resolution to spend cash on an out of doors firm raises questions on who’s swaying the talk round a severe public well being situation. Nayler says she believes your entire course of needs to be led by well being officers, and questions why the BIA has a say within the web site choice in any respect.
“This isn’t their mandate,” she mentioned.
Message within the assembly footage
In a press release to CBC Toronto, BIA government director Kelly McKenna mentioned her group helps seek for one of the best location for a supervised consumption web site in Barrie and is not delaying or opposing such a web site.
The BIA “understands the affect the opioid disaster is having on our metropolis,” McKenna mentioned.
“We now have seen the info and we all know our members witness associated points firsthand each day. The opioid situation impacts these with addictions in addition to our neighborhood’s first responders, enterprise homeowners, and residents.”
Nonetheless, video from a September 2020 BIA assembly suggests the group, chaired by former Barrie mayor Rob Hamilton, could also be extra targeted on enterprise points and town’s picture than well being outcomes. There was no dialogue, for instance, of the potential hurt of shifting a supervised consumption web site farther from the core.
At one level, Hamilton cuts off a colleague to say drug customers aren’t “productive, contributing” residents earlier than urging his colleagues to be forceful of their efforts to maneuver them to a spot the place “they are not in your face.”
WATCH | BIA chair’s feedback on individuals who use medicine in Barrie:
Rob Hamilton, Barrie’s former mayor, shared these opinions throughout a September, 2020, assembly of the enterprise enchancment affiliation. 1:57
McKenna refused to touch upon Hamilton’s remarks and mentioned the chair requested that every one communications undergo her.
At that assembly, six of the seven BIA members current voted to oppose a supervised consumption web site inside one kilometre of the downtown space the group represents.
Barrie Mayor Jeff Lehman did not remark instantly on Hamilton’s remarks however mentioned metropolis council represents everybody, “whether or not they have an habit or not.”
Lehman mentioned town ought to observe the steerage of public well being officers — the identical approach it has in the course of the COVID-19 pandemic.
“I imagine that within the case of the SCS situation, we must always hear much less to lobbying companies however proceed to make choices based mostly on science,” he mentioned.
Sarah Tilley, a hurt discount co-ordinator with the Gilbert Centre, a neighborhood group that helps these affected by HIV and the realm’s LGBTQ neighborhood, says there’s an actual draw back to views like Hamilton’s.
“When folks really feel like they are not residents or they are not handled as neighborhood, they are not going to care about their environment as a lot,” she mentioned.
Supporting these folks as a substitute, she mentioned, could be the higher path to making sure a secure surroundings with worthwhile companies.
Supervised consumption websites have not eradicated all neighborhood issues in cities the place they’ve opened, similar to Toronto and Vancouver, however public well being knowledge suggests they’ve saved lives. Toronto Public Well being knowledge, for instance, reveals its front-line employees have administered the opioid antidote naloxone greater than 800 instances since August of 2017.
However even with the websites, the opioid disaster rages on. Toronto paramedics responded to 34 deadly opioid overdose calls in December 2020, marking a grim new document for town.
BIA seeks exterior assist
Final December, the BIA reached a take care of Sussex after the agency really helpful in a proposal it undertake a “concerted effort” to push the SMDHU to a web site of the BIA’s selecting.
Sussex’s proposal (initially for $69,500 value of labor) notes the BIA “has been cautious in its public positioning to not oppose the thought of secure injection websites” and “by proposing different websites inside/near the BIA it might probably argue credibly that it’s prepared to “settle for” websites throughout the enterprise space, simply not these which are at present proposed.”
That messaging remains to be taking place.
McKenna warned metropolis councillors final week in an e mail that two downtown areas the SMDHU is contemplating would have a “damaging affect” on the neighborhood and town’s fame.
“The Downtown Barrie BIA can not help the 2 at present proposed areas and believes there are different choices that may meet the wants of these with addictions and nonetheless defend our metropolis’s secure, vibrant downtown core,” McKenna wrote to councillors.
A newly launched a part of the BIA’s web site permits members of the general public to e mail “key decision-makers” with a kind letter that makes use of practically the very same language.
Sussex mentioned in an e mail it could not talk about specifics of its work with the BIA, however the web site makes use of the identical proprietary expertise — VOX — that Sussex touts as one in every of its proprietary instruments in its preliminary proposal to run the aforementioned e mail kind and hold a document of supporters the BIA can contact once more sooner or later.
The corporate would not say if it has been concerned in different debates over supervised consumption websites.
Well being unit forging forward
The SMDHU, which is main the seek for a web site, mentioned it is conscious of the BIA’s work with an out of doors firm, and notes the BIA not too long ago accepted a place on the positioning choice committee.
Early this 12 months, that committee widened its seek for a possible third web site, however mentioned it will solely look till the tip of February.

Nonetheless, the SMDHU was clear on the necessity of getting a web site downtown, the place knowledge reveals there’s the very best focus of drug use and overdoses.
“The literature identifies that an SCS is ideally positioned the place open drug use is already occurring,” the well being unit mentioned in an e mail.
It mentioned any web site would supply shoppers a clear and secure place to make use of medicine underneath the care of nursing employees and hurt discount employees, whereas wraparound providers would even be out there.
Nonetheless, Barrie metropolis council, which has shut ties to the BIA (two councillors are members), has already deferred approval of a supervised consumption web site as soon as.
Christine Nayler stays annoyed with the BIA’s involvement and is worried it would result in a worse consequence than if well being officers had led the planning.
The BIA, she mentioned, received concerned “late within the recreation, and it is creating delays which are going to value folks their lives.”
As soon as the SMDHU finds its subsequent web site, metropolis council may have one other debate.